PR TIP # 3,671
PR TIP # 3,671
From www.publicityhound.com
Too bad that TV talk show host Ellen Degeneres and the dog rescue group Moms and Mutts didn't have Publicity Hound Joni Hubred-Golden by their side last week to help avert a PR disaster.
Ellen, you may have heard, adopted a terrier mix dog named Iggy from the nonprofit dog rescue group Moms and Mutts. When the dog didn't get along with her cats, she gave it away to her
hairdresser--in direct violation of the organization's rules.
The dog rescue group ridiculed Ellen publicly. Ellen cried on her show. The animal rights people went nuts. And the bloggers threw gasoline on the fire. Even radio talk show hosts chastised Moms and Mutts for yanking the dog out of the hands of the hairdresser's two little girls who had bonded with it.
Joni, of Farmington, Michigan, reads this newsletter and offered what would have been a terrific solution:
"Moms and Mutts really missed a GREAT opportunity to get some national PR. They could have said, 'OK, you broke the contract, but let's talk. We'll come on your show and discuss how important it is to place dogs in the right homes, and why we have this contract provision that you can't just give the dog away--and we'll do our due diligence with your hairdresser to make sure this is a good home for the dog, and everybody will be happy.' Ellen gets great ratings, and this group wouldn't be seen negatively by her loyal fans.
"These women need a good publicist!"
Indeed, Joni.
TV talk shows love controversy. An on-air love-fest between Ellen and the moms, complete with a few mutts on the set, would have made for great TV and fabulous publicity.
If you aren't afraid of controversy (and no Publicity Hound should be), the TV talk shows will want to hear your pitch. Book publicist Lissa Warren has regularly placed dozens of her clients
on shows like "Good Morning America" and the "Today" show. She explains how she does it, and how you can too, on "How to Get Booked on the Morning TV Talk Shows."
From www.publicityhound.com
Too bad that TV talk show host Ellen Degeneres and the dog rescue group Moms and Mutts didn't have Publicity Hound Joni Hubred-Golden by their side last week to help avert a PR disaster.
Ellen, you may have heard, adopted a terrier mix dog named Iggy from the nonprofit dog rescue group Moms and Mutts. When the dog didn't get along with her cats, she gave it away to her
hairdresser--in direct violation of the organization's rules.
The dog rescue group ridiculed Ellen publicly. Ellen cried on her show. The animal rights people went nuts. And the bloggers threw gasoline on the fire. Even radio talk show hosts chastised Moms and Mutts for yanking the dog out of the hands of the hairdresser's two little girls who had bonded with it.
Joni, of Farmington, Michigan, reads this newsletter and offered what would have been a terrific solution:
"Moms and Mutts really missed a GREAT opportunity to get some national PR. They could have said, 'OK, you broke the contract, but let's talk. We'll come on your show and discuss how important it is to place dogs in the right homes, and why we have this contract provision that you can't just give the dog away--and we'll do our due diligence with your hairdresser to make sure this is a good home for the dog, and everybody will be happy.' Ellen gets great ratings, and this group wouldn't be seen negatively by her loyal fans.
"These women need a good publicist!"
Indeed, Joni.
TV talk shows love controversy. An on-air love-fest between Ellen and the moms, complete with a few mutts on the set, would have made for great TV and fabulous publicity.
If you aren't afraid of controversy (and no Publicity Hound should be), the TV talk shows will want to hear your pitch. Book publicist Lissa Warren has regularly placed dozens of her clients
on shows like "Good Morning America" and the "Today" show. She explains how she does it, and how you can too, on "How to Get Booked on the Morning TV Talk Shows."
Labels: Ellen and PR
posted by bsg pr at
1:12 AM
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