The New Model
Warner Chappell Strikes Gold With Radiohead Deal
October 15, 2008
Just over a year since its release, data on Radiohead's unique "It's Up To You" presentation of In Rainbows has finally been released by Warner Chappell Publishing. At the "You Are In Control" conference in Iceland, the U.K.-based branch of the publishing company revealed the figures. Warner Chappell U.K. held the digital licensing rights to In Rainbows as part of a groundbreaking deal with Radiohead.
According to Music Ally, Warner Chappell was set to reveal at the conference that the digital publishing income from In Rainbows was bigger than all previous Radiohead digital income (though the band's music wasn't on iTunes at the time) and that Radiohead made more money off In Rainbows before its CD release alone than they made in total from 2003's Hail To The Thief.
Between physical CDs, the expanded box sets and digital downloads, In Rainbows has sold approximately 3 million copies in the U.S. and U.K. combined. It sold 30,000 copies its first week on iTunes in the U.S. as well. Roughly 1.75 million physical CDs have been sold, with 100,000 copies of the limited edition box set sold through the band's own W.A.S.T.E. merchandising.
Warner Chappell Head of Business Affairs Jane Dyball notes that the average price paid for the album fell as the die-hard fans purchased it first, then the casual fans followed. Also, BitTorrent downloads of In Rainbows outnumbered the official downloads from Radiohead.com.
Music Ally notes that Warner Chappell held a major, overlooked role in the rollout of In Rainbows, because "by licensing directly (i.e. outside the collecting society network) and by offering a genuine one stop shop for licensing (i.e. combining all the digital rights into one offer from a single entity) the publisher was able to generate far more money for both themselves and the band than would have been possible under the traditional system."
October 15, 2008
Just over a year since its release, data on Radiohead's unique "It's Up To You" presentation of In Rainbows has finally been released by Warner Chappell Publishing. At the "You Are In Control" conference in Iceland, the U.K.-based branch of the publishing company revealed the figures. Warner Chappell U.K. held the digital licensing rights to In Rainbows as part of a groundbreaking deal with Radiohead.
According to Music Ally, Warner Chappell was set to reveal at the conference that the digital publishing income from In Rainbows was bigger than all previous Radiohead digital income (though the band's music wasn't on iTunes at the time) and that Radiohead made more money off In Rainbows before its CD release alone than they made in total from 2003's Hail To The Thief.
Between physical CDs, the expanded box sets and digital downloads, In Rainbows has sold approximately 3 million copies in the U.S. and U.K. combined. It sold 30,000 copies its first week on iTunes in the U.S. as well. Roughly 1.75 million physical CDs have been sold, with 100,000 copies of the limited edition box set sold through the band's own W.A.S.T.E. merchandising.
Warner Chappell Head of Business Affairs Jane Dyball notes that the average price paid for the album fell as the die-hard fans purchased it first, then the casual fans followed. Also, BitTorrent downloads of In Rainbows outnumbered the official downloads from Radiohead.com.
Music Ally notes that Warner Chappell held a major, overlooked role in the rollout of In Rainbows, because "by licensing directly (i.e. outside the collecting society network) and by offering a genuine one stop shop for licensing (i.e. combining all the digital rights into one offer from a single entity) the publisher was able to generate far more money for both themselves and the band than would have been possible under the traditional system."
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